SINCE YOUR FIRST SIP
A Journey of Taste, Trust, and Togetherness.
At SHAAY, we believe perfection begins with passion and ends with a perfectly brewed cup of tea. From our signature Tea Cup Kiosks to modern cafes and dining spaces, we’re creating moments of comfort, connection, and opportunity.
Brew Success with SHAAY
Turn your love for tea into a thriving business.
Join a fast growing Indian brand redefining tea culture with iconic Tea Cup Kiosks and premium cafe experiences.
SHAAY empowers entrepreneurs with end-to-end franchise support from setup and training to marketing, POS and supply chain.
Why Choose SHAAY?
A Brand Brewed with Trust, Taste, and Growth.
SHAAY stands for more than tea , it stands for opportunity, innovation, and connection.
India’s First Tea-Cup Shaped Kiosk
100+ Beverage & Snack Varieties
Low Investment, High ROI
Backed by Jaafna Restaurant Consultancy
Training, SOPs & Marketing Support
Expanding Across India, Oman & KSA
Start Your SHAAY Journey
Let’s brew success together
Fill out the form below and our team will reach out to you with franchise details, investment plans, and business guidance.
Our team can help you get the best consultation!
From a Dream in Kerala to a Global Brew
Passion. Authenticity. Growth.
Founded by Mr Assim Mohammed Musthafa, SHAAY began as a vision to blend Kerala’s tea heritage with modern cafe culture.
Today, SHAAY stands as a symbol of trust and innovation, a growing family of tea lovers and entrepreneurs across India and the Middle East.
Every outlet and every cup is brewed with one goal.
to create moments of connection, comfort, and opportunity.
Assim Mohammed Musthafa
CEO, SHAAY GLOBAL
What Our Partners & Customers Say
Real Stories. Real Success.
From first-time entrepreneurs to seasoned café owners, SHAAY partners share one thing success brewed with passion.
SHAAY's quality and consistency are unmatched. Every visit offers a refreshing new experience!
Amit Kumar
Tea Enthusiast
Starting my journey with SHAAY was the best business decision I made.
Rahul Mehta
Franchise Partner
SHAAY gives unmatched operational and marketing support.
Neha Sharma
Café Owner
Brewing Across Borders
Expanding the SHAAY Experience Worldwide.
From a humble beginning in Kerala to outlets across India, Oman, and KSA, SHAAY is growing one cup and one franchise at a time. With 100+ successful setups and a growing partner community, our mission is to make India’s favourite chai a global icon.
100+
Outlets & Projects
3+
Countries & Territories
50+
Cities Across India
1 Vision
Brew Global Success
Ready to Start Your SHAAY Story?
Let’s brew your dream business together.
Join a brand trusted by tea lovers and entrepreneurs across India. Take the first sip toward success your SHAAY franchise awaits.
From Our Brewbook
Stories, Tips, and Inspirations from the World of SHAAY.
Dive into SHAAY’s stories from tea making secrets and business insights to franchise success journeys and new product launches.
The Art of Brewing the Perfect Cup of Chai
There is something magical about a perfectly brewed cup of chai. It is not just a drink — it is a ritual, a moment of calm, and a bridge between tr
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