A journey of taste, trust, and togetherness.
At SHAAY, perfection begins with passion and ends with a perfectly brewed cup. We blend Kerala’s tea legacy with modern innovation to create flavourful moments — one cup, one smile, one partnership at a time
Founded by Mr. Assim Mohammed Musthafa, SHAAY began as a simple dream: to craft authentic, high-quality tea that celebrates tradition while embracing modern retail and café culture. From a single concept to a growing family of kiosks, cafés, and franchise partners, SHAAY has built a reputation for consistency, taste, and entrepreneurial opportunity.
To deliver the finest tea experience by blending tradition with innovation — serving freshness, flavour, and happiness in every cup. We empower entrepreneurs with clear, scalable franchise models and end-to-end operational support.
To become a globally recognized tea brand known for authenticity, quality, and innovation — building a strong network of franchise outlets across India and beyond while practicing sustainable sourcing and community-first growth.
SHAAY stands for more than tea , it stands for opportunity, innovation, and connection.
India’s First Tea-Cup Shaped Kiosk
100+ Beverage & Snack Varieties
Low Investment, High ROI
Backed by Jaafna Restaurant Consultancy
Training, SOPs & Marketing Support
Expanding Across India, Oman & KSA
Join the best tea franchise brand in India. Explore rewarding food & beverage franchise opportunities and become a part of India's thriving chai culture.
50-100 SQFT
A compact tea-cup kiosk perfect for high-footfall corners.
150-250 SQFT
Our flagship tea-cup shaped kiosk with full seating.
400+ SQFT
A premium dine-in cafe experience with extended menu.
Passion. Authenticity. Growth.
Founded by Mr Assim Mohammed Musthafa, SHAAY began as a vision to blend Kerala’s tea heritage with modern cafe culture.
Today, SHAAY stands as a symbol of trust and innovation, a growing family of tea lovers and entrepreneurs across India and the Middle East.
Every outlet and every cup is brewed with one goal.
to create moments of connection, comfort, and opportunity.
Assim Mohammed Musthafa
CEO, SHAAY GLOBAL
Expanding the SHAAY Experience Worldwide.
From a humble beginning in Kerala to outlets across India, Oman, and KSA, SHAAY is growing one cup and one franchise at a time. With 100+ successful setups and a growing partner community, our mission is to make India’s favourite chai a global icon.
100+
Outlets & Projects
3+
Countries & Territories
50+
Cities Across India
1 Vision
Brew Global Success
Join a fast growing Indian brand redefining tea culture with iconic Tea Cup Kiosks and premium cafe experiences.
SHAAY empowers entrepreneurs with end-to-end franchise support from setup and training to marketing, POS and supply chain.
Let’s brew your dream business together.
Join a brand trusted by tea lovers and entrepreneurs across India. Take the first sip toward success your SHAAY franchise awaits.
